C
CMC Associates LLC

Product Consulting, Coaching & Advisory Services

I help companies build stronger product organizations — teams that ship with confidence, deliver real value to customers and stakeholders, and move with increasing speed and efficiency as they grow.

Book a Free 30-Min Call See how I work →
20+
Years of product & technology leadership
5+
Years running CMC Associates
1
Core belief: people + process = better products
Clients & Experience
Warner Bros. Discovery NBCUniversal Paramount SoundCloud Forbes High Touch Technologies Versus BED BATH & BEYOND
Expertise in
Product Strategy Team Coaching & Development Fractional CPO / Head of Product Product Discovery & Delivery Navigating AI Tools & Techniques Product Org Transformations
About Chris

A practitioner,
not just a theorist.

I'm Chris Herring — a CPO and fractional product consultant, coach, and advisor based in the New York City metro area. Over more than 20 years, I've led product and technology organizations at some of the world's largest media companies, including Warner Bros. Discovery, Paramount, NBCUniversal, and Forbes, as well as at Versus, the AI-powered learning platform founded by St. Louis Cardinals manager Oliver Marmol.

Through CMC Associates LLC, I partner with leadership at organizations of any size to mentor product people, maximize team potential, and provide the guidance teams need to consistently ship features, deliver value to customers and stakeholders, and continuously improve how they work.

Navigating the AI Era

Today's product organizations are operating in a landscape that's more ambiguous and uncertain than ever. AI is reshaping how teams discover, build, and deliver — and the teams that thrive will be the ones with the clarity, culture, and adaptability to move with it. I help individuals and teams develop exactly those capabilities: the mindset, skills, and practices to stay grounded and grow in an AI-driven world.

Candor
Honest perspectives, even when they're uncomfortable.
Depth
Pattern recognition from 20+ years in the trenches.
Continuity
Capabilities that outlast the engagement.
Pragmatism
What works in the real world, not just on whiteboards.
"
My mission is to partner with leadership, mentor product people to maximize their potential, and guide teams in their pursuit to build products that delight customers and drive outcomes aligned with business strategy.
— Chris Herring, CMC Associates LLC
How I Work

Three ways to build stronger product organizations.

01
Individual Coaching
One-on-one coaching for product managers and leaders who want to deliver more — more value, more velocity, more impact — by sharpening the judgment, skills, and habits that drive real outcomes.
  • PM skills & career development
  • Stakeholder management & influence
  • Decision-making & prioritization
  • Leadership presence & communication
  • Navigating AI-driven change
02
Team Coaching
Cohort and team-level engagements that raise collective capability, build a shared product culture, and help teams ship with greater consistency, efficiency, and confidence.
  • Product strategy, ideation & roadmapping
  • Discovery & delivery practices
  • Cross-functional collaboration
  • Building culture for the AI era
  • Team rituals & working practices
03
Product Leadership & Consulting
Hands-on product leadership and consulting for organizations that need an experienced senior voice at the table — whether setting strategy, driving day-to-day execution, or bridging a critical leadership gap.
  • Fractional or interim CPO / Head of Product
  • Product strategy, vision & roadmap
  • Day-to-day product management contribution
  • Team structure, hiring & onboarding
  • Founder & executive product coaching
Let's Talk
Let's Talk

Ready to invest in your
team's potential?

The best engagements start with an honest conversation. Let's spend 30 minutes exploring where your team is, where you want them to be, and whether I'm the right person to help.

Book a Free 30-Minute Call
Or reach out at [email protected]  ·  Connect on LinkedIn  ·  646-820-2550